Design director, strategist and creative coder with more than 11 years experience working across branding and editorial design for digital and print. I have a passion for creating brands, which are both beautiful and impactful. Fundamentally I am a creative thinker and maker, I work from strategy to execution.
For me, design is a way of thinking and l always push the idea first. I currently direct a team of designers and developers, taught design at Shillington College for more than 2 years, acted as a consultant for multiple branding projects, have given talks and lectures most recently with Its Nice That and Nottingham design festival. I also worked as a mentor, judge and advisor for Design Week, Design Bridge Awards, among others.
My work has been featured in It’s Nice That, Lecture in Progress, Baseline, SiteInspire and Httpster. Aswell as being part ofthe most awarded design team at D&AD and Design Week awards.
If you would like to contact me regarding a project, talk or collaboration please email me ↝ projects@benlongdendesign.co.uk
- Expertise
- Digital design
- Brand Strategy
- Visual Identity
- Art Direction
- Website Design
- and Development
- Editorial
- Campaigns & Activations
- Clients / Work
- Cord
- The Guardian
- Clokkemaker
- Warner Music
- Ape In Records
- Sony Music
- Rough Trade
- Valiant Artists
- Cawston Press
- Sundance
- East To West
- BT
- Wholey Moly
- Umbrella Studios
- The Good Side
- GrandMatter
- The Modest Merchant
- Mamma Wellbeing
- Numoon
- Triggerise
- In Their Hands
- Stop The Traffik
- Cornwall Council
- Bective Leslie Marsh
Rough Trade Album Circle
To commemorate the launch of the new Rough Trade store in New York, Rough Trade launched Album Circle a monthly suprise subscription service. I was asked to design and build the website which would facilitate users being to subscribe to the service. The site was designed to be simple and minimal in look but given a sense of energy and musicality through the use of animations.
- Art Direction
- Graphic Design
- Digital Design
- Development
The Guardian 200
The Guardian turned 200 in 2021, I had the pleasure of working on the campaign and digital assets which ran alongside the celebration of the big day. The main idea for the work was to convey The Guardian's work as always a work in progress. A wonderful double entendre that sums up the liberal values of their journalism and the reality of working in an ever changing world.
- Art Direction
- Graphic Design
- Digital Design
- Development
The Guardian Design
Editorial design, development and art direction for The Guardian's quarterly design supplement online. The design supplement is an opportunity for The Guardian to create something really beautiful and celebrate great design. So far we have done 4 editions in print and I have had the pleasure to produce its digital companion.
- Visual Identity
- Graphic Design
- Digital Design
- Development
Today in focus
Visual identity and concept development for The Guardian's flagship podcast. Alongside the creative team from Oliver, I helped to shape the design language and proposition for the launch of Today in Focus. Rolling it out across key editorial spots, an on platform and out of home campaign.
- Visual Identity
- Graphic Design
- Digital Design
- Art Direction
The Guardian Redesign
Design direction, digital design and development for the Guardian's 2018 redesign. Alongside the newspaper being redesigned to tabloid we undertook a redesign of the Guardian's digital products, namely the app and the website. I lead the digital design team to make sure consistecy was acheived across the broader rebranding and it's digital incarnation.
- Art Direction
- Graphic Design
- Digital Design
- Development
The Guardian Daily
Visual identity, app design and concept development for The Guardian's Daily app. The once aging app was given a new lease of life as part of a digital subscription drive. The app, a once a day edition akin to the newspaper was designed to reflect it's speed, in a more user centered and utilitarian manner.
- Visual Identity
- Graphic Design
- Digital Design
- Development
&wherefore
Visual identity, design and website development for an online platform exploring the why's and wherefore's of creativity. &Wherefore was the sister brand the GrandMatter's illustration agency.
- Visual Identity
- Graphic Design
- Digital Design
- Development
Triggerise
Identity creation, art direction, website design and build. I worked with Umbrella Studios to create the identity for Triggerise, a leading NGO in the feild of health tech for women around the world.
↝ Website
- Visual Identity
- Graphic Design
- Digital Design
- Development
Mamma Wellbeing
Digital design and website development for a boutique wellness platform Mamma. Alongside Estefi Panizza we designed and built a completley fresh face for the Mamma brand and online presence.
↝ Website
- Digital Design
- Developmet
- Animation
- Shopify
Heatherwick
Digital design and development for photographer Elena Heatherwick.
↝ Coming Soon
- Digital Design
- Art Direction
- Developmet
- Jekyll
- Digital Design
- Art Direction
- Developmet
- Jekyll
- Digital Design
- Art Direction
- Developmet
- Jekyll
In Their Hands
Visual identity and art direction for In Their Hands a leading health ONG for women in Africa. In Their Hands revolutionise healthcare from the inside out.
- Branding
- Art Direction
Sony Music
Coming Soon.
- Visual Identity
- Graphic Design
- Digital Design
